Ian Cheibub

2021 The Canon Award for Potential



Golgotha, the title of the project, means, in Hebrew, “The Place of the Skull”. In the Bible, the hill where Jesus was crucified. In the Roman Empire, the most cruel penalty. In Israel, the main pilgrimage point. Contemporary Brazil brings this dual meaning of Golgotha: a territory where is a death machine, but also the place of sacrifice, resurrection and redefinition of meanings. What are the reasons that explain the Evangelical growth in Brazil in recent years? Inequality, desire for a better life, promises of economic success and the offer of a new life and opportunities are just some of the factors for a better understanding of this process. This project tries to understand the different faces of evangelization in the country, trying to find the gaps in between the biblical and the tupiniquim, the Jesus green and yellow from the Brazilian Flag and the creative contradictions it brings. It looks at the place where the people put their faith, sometimes their money and many others their anguishes and ambitions.

About the Photographer

Ian Cheibub (b.1999) is a visual storyteller based in Rio de Janeiro studying media at Universidade Federal Fluminense. In his work, Ian tries to understand what are the mechanisms that the people from the Global South develop to survive and how they empower their own narratives through cultural, political and social tools. He is also interested in how their/our reality is changed through this empowerment. As such, his areas of interest are related to human rights, religion and popular culture. Ian Currently works as a stringer photographer for Reuters and covers stories in Brazil for other media outlets. His photo and video works have also been published on GEO Magazine, Spiegel, The Guardian, De Volkskrant, STERN, VICE, Al Jazeera, and Folha de Sao Paulo, among other outlets. In 2019, his project Jurujuba was named the Best Portfolio for the Canon Student Program and was nominated for the Coup de Cœur Prize – ANI (Association des Iconographes).